unacademy has been the leader in the indian edtech space for quite a long time, mainly for its comprehensive and user-centric design. the polls feature was introduced in 2020 and has always been an integral part of live classes. yet, it needed to align with high-end design standards and showed potential for boosting learner participation while providing educators with valuable insights.
enhancing polls to make it more engaging and insightful for educators, while improving its prominence, adding delight factor, and delayed gratification for learners.
educators and learners deemed it outdated as the roi was pretty low for both parties due to a lack of updates since 2020. this caused usage to drop: from 83% to 61% for educators and 75% to 47% for learners.
educators are at the forefront of unacademy. we ensured that we maintained the highest quality while onboarding them. this meant we had to give them the right tools to help them achieve their goals.
through intensive research, shadowing sessions, and direct feedback, we gathered insights from educators. here's what they had to tell us:
once the educator has created the poll, they are shown the interface for tracking responders and the cumulative result of chosen options.
as of 2022, unacademy had 50 million active learners. that's 3 million more than
the population
of spain! imagine having a user base that outnumbers a country that once hosted the fifa world
cup!
anyway, back to the topic. the learners are always greeted with a memorable experience
and a
state-of-the-art user interface, be it in any part of our app.
from our database, we selected a random group of learners who initially engaged in polls actively but later showed diminished participation, and called them to set up a session for our research. here's what they had to tell us:
when the educator creates a poll, the learners see it instantly on their screen. this part was one of the core problems we had to tackle smartly since we were focusing on getting more participation.
as a student, you're naturally curious about both your performance and the class's overall results. there was potential to redesign to make it more interesting.
taking notes during class is typical, and our platform already offers this feature for learners. however, what if you wished to save the poll question for later reference?
taking notes during class is typical, and our platform already offers this feature for learners. however, what if you wished to save the poll question for later reference?
feel free to interact with the prototype! made in protopie.
with the following feedback that we received, we were able to successfully solve our how might we.
unfortunately, this project did not see the light of the day. the business priorities changed and we had to shift our focus to another project with immediate effect. however, i did not consider this a loss! i was fortunate enough to work on this and the learnings that followed are invaluable.